Artificial Intelligence In Design Materyèl Maketing Evènman by Min Huei Lu

Artificial Intelligence In Design Materyèl Maketing Evènman by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2021

Artificial Intelligence In Design Materyèl Maketing Evènman

by Min Huei Lu

Client: Academy of Art University

A' Design Award Ajan Winner in Grafik Category

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Dekouvri Kounye a Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artificial Intelligence In Design Materyèl Maketing Evènman

Konsepsyon grafik la bay yon reprezantasyon vizyèl sou fason entèlijans atifisyèl ka vin yon alye pou konsèpteur nan fiti prè. Li bay apèsi sou fason AI ka ede nan pèsonalize eksperyans nan pou konsomatè a, ak ki jan kreyativite chita nan kwa a nan atizay, syans, jeni, ak konsepsyon. Artificial Intelligence In Graphic Design Conference se yon evènman 3 jou nan San Francisco, CA nan mwa novanm. Chak jou gen yon atelye konsepsyon, chita pale de diferan oratè.

The Recognition

About the A' Design Award Ajan

Artificial Intelligence In Design Materyèl Maketing Evènman se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Artificial Intelligence In Design Materyèl Maketing Evènman pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Artificial Intelligence In Design Materyèl Maketing Evènman se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu