Public Health Beyond Borders Pwogram Idantite Vizyèl by Yoske Mitsui

Public Health Beyond Borders Pwogram Idantite Vizyèl by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2021

Public Health Beyond Borders Pwogram Idantite Vizyèl

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Public Health Beyond Borders Pwogram Idantite Vizyèl

Public Health Beyond Borders se yon pwogram idantite vizyèl ki kreye pou yon gwoup etidyan ak pwofesè ki reponn a bezwen sante nan kominote patenè yo. Mak la itilize senk koulè. Vèt ak ble reflete yon pèspektiv global, pandan wouj, jòn ak nwa fè referans a orijin Inivèsite Maryland kote chapit fondatè a te kòmanse. Yon sèk nan mitan an reprezante inite ak patenarya. Mak tèks la matche ak polisin prensipal inivèsite a. Logo a senp, li ka chanje gwosè fasilman epi li modilè, e li fonksyone nan yon sèl koulè ak nan plizyè gwosè nan medya enprime ak dijital.

The Recognition

About the A' Design Award Fè

Public Health Beyond Borders Pwogram Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Public Health Beyond Borders Pwogram Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Public Health Beyond Borders Pwogram Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.