Flowering Street Idantite Mak Charite pa Mingjun Jiang

Dizayn Flowering Street Idantite Mak Charite pa Mingjun Jiang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2021

Flowering Street Idantite Mak Charite

pa Mingjun Jiang

Kliyan: Monka Design

Gayan A' Design Award Bwonz nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #121372

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Flowering Street Idantite Mak Charite

Flowering Street se yon idantite mak charite ki kreye pou soutni moun ki san kay nan Lond. Mak la pèmèt vandè ki san kay yo genyen yon revni lè yo vann flè nan pri mache nòmal, olye yo depann sou donasyon. Fòm logo a enspire pa siy lari nan Lond, yon referans a tèm "zanmi lari" ki itilize pami moun k ap dòmi deyò. Chak bouke flè vlope nan ansyen jounal ki kolekte, mare ak kòd chanv natirèl, epi bay ansanm ak yon kat remèsiman. Materyèl natirèl ki ka rekle yo kenbe kou anbalaj yo ba, sa ki pèmèt plis vandè jwenn soutyen.

Rekonesans lan

Konsènan A' Design Award Bwonz

Flowering Street Idantite Mak Charite se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Flowering Street Idantite Mak Charite pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Flowering Street Idantite Mak Charite satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimansyon & Anbalaj: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Etikèt: charity, homeless, London, branding, visual, identity, flower
Teknoloji Pwodiksyon: Flowers sold by the homeless.
Defi Dizayn: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Rechèch: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Enspirasyon: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Dire Pwojè: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Fliks Operasyon: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patant: none
Manm Ekip: Mingjun Jiang
Kredi Imaj: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019