Irrational Slice Vizyalizasyon Enfòmasyon by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.
BwonzGrafik· 2021
Irrational Slice Vizyalizasyon Enfòmasyon
by Lu Zhao, Ruhe Zhang and Qi Wang
A' Design Award Bwonz Winner in Grafik Category
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- Verified Award Winner
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The Design
About Irrational Slice Vizyalizasyon Enfòmasyon
Irrational Slice se yon pwojè vizyalizasyon enfòmasyon ki prezante done rechèch nan yon espas twadimansyonèl. Done yo soti nan yon eksperyans kognitif ki konpare jijman moun ak jijman machin. Modèl twadimansyonèl la konstwi an referans ak estrikti newòn sèvo yo. Yon lojisyèl reyalite ogmante fè modèl la parèt lè yon afich enprime eskane. Espektatè yo ka tounen modèl la epi zoome antre oswa deyò avèk dwèt yo pou li enfòmasyon yo soti nan plizyè ang. Objektif la se eksplore nouvo fason pou obsève ak transmèt enfòmasyon.
The Recognition
About the A' Design Award Bwonz
Irrational Slice Vizyalizasyon Enfòmasyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Irrational Slice Vizyalizasyon Enfòmasyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Irrational Slice Vizyalizasyon Enfòmasyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
- Tags
- Information Design, Information Visualization, AR, 3D, Poster
- Production Technology
- Multimedia
- Design Challenge
- The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
- Research
- The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
- Inspiration
- Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
- Project Duration
- The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
- Operation Flow
- By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
- Team Members
- Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li
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