Happetsy Idantite Mak pa Anamarija Leljak

Dizayn Happetsy Idantite Mak pa Anamarija Leljak se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2021

Happetsy Idantite Mak

pa Anamarija Leljak

Kliyan: Happetsy

Gayan A' Design Award Ajan nan Kategori Grafik

43,117

Gayan Pri Verifye

Verifye Estati Pri pou #122375

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Happetsy Idantite Mak

Happetsy se yon idantite mak ki kreye pou yon konpayi pwodwi pou bèt kay. Konsepsyon an konbine yon stil retwo tan lontan ak yon minimalis modèn. Karaktè retwo a eksprime atravè paletsyon koulè yo, yon karaktè tipografik ekri alamen, ak modèl ak ti pwen won yo. Miz an paj klè, espas ouvè, ak yon karaktè tipografik san serif ajoute yon touch modèn ki fre. Logo a marye yon ilistrasyon yon chat ak yon chen ak yon rektang, yon fòm ki lye ak stabilite ak fidelite. Tout grafik yo te desine kòm vektè epi yo livre nan koulè RGB, CMYK, ak Pantone pou yon aparans konsistan atravè tout medya yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Happetsy Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Happetsy Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Happetsy Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Dimansyon & Anbalaj: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Etikèt: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Teknoloji Pwodiksyon: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Defi Dizayn: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Rechèch: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Enspirasyon: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Dire Pwojè: The project started in March 2019 and finished in May 2019 in Denmark.
Fliks Operasyon: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Kredi Imaj: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.