PepsiCo Foundation Sistèm Idantite pa Dennis Furniss

Dizayn PepsiCo Foundation Sistèm Idantite pa Dennis Furniss se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2021

PepsiCo Foundation Sistèm Idantite

pa Dennis Furniss

Kliyan: PepsiCo International Mexico

Gayan A' Design Award Ajan nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #122974

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan PepsiCo Foundation Sistèm Idantite

PepsiCo Foundation se yon sistèm idantite ki te kreye pou yon òganizasyon san bi likratif ki sipòte kominote yo nan Meksik ak Amerik Latin. Konsepsyon an ranplase yon langaj vizyèl korporatif ak yon lòt ki pi imen. Fòm akétipal reprezante twa pilye prensipal fondasyon an. Nan yon sistèm modilè, fòm sa yo konbine epi miltipliye pou fòme modèl ak teksti. Yon karaktè jeometrik, yon palèt koulè vibran, yon estil fotografi ak yon estil ilistrasyon konplete idantite a. Sistèm nan aplike sou yon liv mak dijital epi sou materyèl evènman tankou chemiz, sak ak chapo.

Rekonesans lan

Konsènan A' Design Award Ajan

PepsiCo Foundation Sistèm Idantite se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann PepsiCo Foundation Sistèm Idantite pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. PepsiCo Foundation Sistèm Idantite se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimansyon & Anbalaj: There are not packaging deliveries
Etikèt: PepsiCo, Foundation, identity, system, strong, consistency
Teknoloji Pwodiksyon: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Defi Dizayn: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Rechèch: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Enspirasyon: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Dire Pwojè: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Fliks Operasyon: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patant: Copyrights: PepsiCo International Mexico
Manm Ekip: Innovation Design Center LATAM
Kredi Imaj: All Images: Design Innovation Center LATAM