Ajan Ide · 2021
The Book That Grew Primary Function: Liv Gid pou Fè Bèt Manje Zèb
- A' Design Award Ajan 2021 in Ide
- CLIENT: Rothco, part of Accenture Interactive
- Estimated Number of Design Views: 85,353
- Verification code 028CFCB401 · Verify this award
Colors
About The Book That Grew Primary Function: Liv Gid pou Fè Bèt Manje Zèb
Liv Ki Grandi a se yon gid sou fè bèt manje zèb ki fèt pou kiltivatè ann Iland. Liv la prezante 10 leson ak 10 konsèy pratik ki ede amelyore dirabilite nan fèm yo. Chak paj, chak mo ak chak dyagram te fòme pa vrè rasin zèb pandan yo t ap grandi. Rasin yo te gide pandan plizyè semèn atravè yon konbinezon jadinaj ak atizana ki fèt ak anpil atansyon, konsa se lanati ki te konplete pwosesis enprime a. Pwosesis konplike nan fèmye yo eksplike atravè yon seri senbòl espesyal, epi yon paj ki plwaye kite lektè a tcheke kle senbòl yo pandan l ap li. Lè li fèmen, liv la mezire 29.7 pa 42 santimèt.
About the A' Design Award Ajan
The Book That Grew Primary Function: Liv Gid pou Fè Bèt Manje Zèb se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann The Book That Grew Primary Function: Liv Gid pou Fè Bèt Manje Zèb pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. The Book That Grew Primary Function: Liv Gid pou Fè Bèt Manje Zèb se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensions & Packaging
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tags
- book, design, Ireland, grass, farming, bank, idea
- Production Technology
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Design Challenge
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Research
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiration
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Project Duration
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Operation Flow
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Image Credits
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
