Full Moon Primary Function: Piblisite sou Rezo Sosyal pa Fabiano Dalmacio

Dizayn Full Moon Primary Function: Piblisite sou Rezo Sosyal pa Fabiano Dalmacio se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Piblisite.

AjanPiblisite· 2021

Full Moon Primary Function: Piblisite sou Rezo Sosyal

pa Fabiano Dalmacio

Kliyan: Rothco, part of Accenture Interactive

Gayan A' Design Award Ajan nan Kategori Piblisite

34,688

Gayan Pri Verifye

Verifye Estati Pri pou #122999

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Full Moon Primary Function: Piblisite sou Rezo Sosyal

Full Moon se yon piblisite sou rezo sosyal ki te kreye pou Guinness. Vizyèl la te pibliye nan fil ak istwa Facebook ak Instagram nan nwit Halloween nan lane 2020, lè yon lalin ble ki ra te vizib toupatou nan lemond. Imaj la te pwodwi atravè retouch ak manipilasyon foto nan Adobe Photoshop. Referans lalin gwo rezolisyon, imaj mak la ak teksti byè yo te konbine nan kouch pou fòme yon sèl imaj. Entansyon an se te rantre nan yon konvèsasyon mondyal ak yon lyen senp ant lalin nan ak yon vè byè.

Rekonesans lan

Konsènan A' Design Award Ajan

Full Moon Primary Function: Piblisite sou Rezo Sosyal se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Full Moon Primary Function: Piblisite sou Rezo Sosyal pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Full Moon Primary Function: Piblisite sou Rezo Sosyal se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimansyon & Anbalaj: Facebook & Instagram feed/stories.
Etikèt: beer, Guinness, halloween, moon, Ireland
Teknoloji Pwodiksyon: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Defi Dizayn: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Rechèch: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Enspirasyon: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Dire Pwojè: The project was developed in October 2020 in Dublin, Ireland.
Fliks Operasyon: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Manm Ekip: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire