Xphere Rebranding Idantite Antrepriz by Yibang Design and Xiner Zheng

Xphere Rebranding Idantite Antrepriz by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2021

Xphere Rebranding Idantite Antrepriz

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Fè Winner in Grafik Category

8,880

Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Rebranding Idantite Antrepriz

Xphere se yon konsepsyon idantite antrepriz ki te kreye pou mak Rongxing. Non Xphere soti nan non mak Chinwa a, Rongxing, ki vle di esfè pwospè. Idantite a konekte siyifikasyon non Chinwa a ak non angle a nan yon sèl langaj vizyèl. Senbòl la enspire pa fòm yon zetwal, e yon koupe ki matche aplike sou toude mak logo angle ak Chinwa a. Koulè fon ak eleman vizyèl fò mete aksan sou liy pwodwi segondè kalite a. Materyèl enprime yo itilize papye mat epè, e kat biznis la ansanm ak kat remèsiman an gen yon logo anbose.

The Recognition

About the A' Design Award Fè

Xphere Rebranding Idantite Antrepriz se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Xphere Rebranding Idantite Antrepriz pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Xphere Rebranding Idantite Antrepriz pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang