Platanus Idantite Antrepriz pa Pedro Panetto

Dizayn Platanus Idantite Antrepriz pa Pedro Panetto se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2021

Platanus Idantite Antrepriz

pa Pedro Panetto

Kliyan: Pedro Panetto

Gayan A' Design Award Ajan nan Kategori Grafik

41,598

Gayan Pri Verifye

Verifye Estati Pri pou #123099

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Platanus Idantite Antrepriz

Platanus se yon idantite antrepriz ki kreye pou yon biwo sikyatri ki gen yon apwòch imanize nan swen medikal. Non an fè referans a pyebwa platanus la ki sou zile Kos la, kote Ipokrat te anseye medsin bay premye doktè yo. Senbòl la reyini yon kolòn grèk, yon estrikti pyebwa, fèy, fwi, branch ak yon lòloj sab, ki desine ak yon sèl liy konsistan. Tipografi a te fèt espesyalman pou mak la epi li swiv pwopòsyon senbòl la. Modèl, grafik ak papie-antèt konplete lang vizyèl koyeran an.

Rekonesans lan

Konsènan A' Design Award Ajan

Platanus Idantite Antrepriz se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Platanus Idantite Antrepriz pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Platanus Idantite Antrepriz se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Teknoloji Pwodiksyon: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Defi Dizayn: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Rechèch: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Enspirasyon: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Fliks Operasyon: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Li Kominike Laprès la

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