I Love You From Afar Sosyal pa Alvaro Gonzalez and Renato Galecio

Dizayn I Love You From Afar Sosyal pa Alvaro Gonzalez and Renato Galecio se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Bwonz nan Kategori Konpetisyon Piblisite.

BwonzPiblisite· 2021

I Love You From Afar Sosyal

pa Alvaro Gonzalez and Renato Galecio

Kliyan: Inbrax

Gayan A' Design Award Bwonz nan Kategori Piblisite

14,524

Gayan Pri Verifye

Verifye Estati Pri pou #123514

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan I Love You From Afar Sosyal

Nan kòmansman pandemik la, lè tout moun te an karantèn nan Chili, tout magazen Miniso yo te fèmen, e pou kenbe angajman li ak piblik li a, yo te kreye kanpay "Mwen Renmen Ou De Lwen" an, ki te realize 100% sou entènèt pou bay dè milye lide pou distrè konsomatè yo pandan yo te anferme lakay yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

I Love You From Afar Sosyal se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann I Love You From Afar Sosyal pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. I Love You From Afar Sosyal satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimansyon & Anbalaj: Stories, Posts, Carrousels
Etikèt: Inbrax, Miniso, Chile, I Love You From Afar
Teknoloji Pwodiksyon: Social Media, Vectorial Illustrations, Illustrator
Defi Dizayn: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Rechèch: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Enspirasyon: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Dire Pwojè: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patant: Miniso, Inbrax
Manm Ekip: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Kredi Imaj: Miniso, Inbrax