Qin Seri Afich by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2021

Qin Seri Afich

by Kaidi Mao

Client: Kaidi Mao

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qin Seri Afich

Qin se yon seri afich ki reentèprete tradisyon penti peyizaj Chinwa a atravè medya dijital. Non Qin soti nan yon mo Chinwa ki vle di penetre oswa filtre antre, epi karaktè ekri a konbine siy pou dlo ak siy pou kè. Imaj yo kòmanse kòm foto epi apre yo devlope yo ak zouti dijital tankou Photoshop, Cinema 4D ak Procreate. Seri a pwodwi nan de gwosè epi li ka montre nan enprime oswa sou ekran, nan yon galri oswa nan yon kay. Objektif la se pou eksprime pèspektiv Taoyis sou lanati a pou yon odyans entènasyonal.

The Recognition

About the A' Design Award Bwonz

Qin Seri Afich se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Qin Seri Afich pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Qin Seri Afich satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
Dimensions & Packaging: There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
Tags: Art, poster, Taoism, culture, landscape, painting
Production Technology: The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
Design Challenge: The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
Research: This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
Inspiration: As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
Project Duration: The project started in September 2019, finished in May 2020 in Los Angeles.
Operation Flow: These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.