Fondazione Alinari Primary Function: Idantite Mak by Frush Design

Fondazione Alinari Primary Function: Idantite Mak by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2021

Fondazione Alinari Primary Function: Idantite Mak

by Frush Design

Client: Frush | Creative studio

A' Design Award Ajan Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Fondazione Alinari Primary Function: Idantite Mak

Fondazione Alinari se yon idantite mak ki kreye pou Fondazione Alinari per la Fotografia, yon òganis piblik ki te fonde nan Florence pou konsèvasyon, jesyon ak pwomosyon koleksyon fotografik Alinari yo. Idantite a bati alantou lèt miniskil A a, yon abstraksyon yon lantiy kamera, ki tou fonksyone kòm yon kad pou imaj ki soti nan achiv istorik la. Lèt eskiltiral ak yon palèt an nwa ak blan raple limyè ak lonbraj. Sistèm nan aplike sou materyèl enprime, tikè, katalòg, machandiz ak yon sit entènèt.

The Recognition

About the A' Design Award Ajan

Fondazione Alinari Primary Function: Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Fondazione Alinari Primary Function: Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Fondazione Alinari Primary Function: Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile