City Ambassadors School Idantite Mak Tipografik by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Grafik Competition Category.
AjanGrafik· 2022
City Ambassadors School Idantite Mak Tipografik
Client: Tanya Dunaeva
A' Design Award Ajan Winner in Grafik Category
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- Verified Award Winner
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The Design
About City Ambassadors School Idantite Mak Tipografik
Istwa enteresan yo kache dèyè chak vire nan ansyen lari yo e li enposib pou asosye Vil la ak nenpòt seri senbòl minim rekonèt. Pandan y ap etidye vil la, anbasadè nan lavni an dekouvri li yon lòt fwa, tankou yon elèv dekouvri yon jadendanfan nan lekòl la. Pou konstriksyon idantite a, yo te chwazi yon solisyon tipografik, ki baze sou prensip eklèktism tipografik la: ekriti Old National, antremele ak ekriti kursif la ak polis ki rekonèt atis avan-gade yo. Konplo a koulè se lakonik-klere wouj.
The Recognition
About the A' Design Award Ajan
City Ambassadors School Idantite Mak Tipografik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann City Ambassadors School Idantite Mak Tipografik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. City Ambassadors School Idantite Mak Tipografik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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