Jalebi Idantite Mak by Raageshwari Kandaswamy

Jalebi Idantite Mak by Raageshwari Kandaswamy is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

Jalebi Idantite Mak

by Raageshwari Kandaswamy

Client: MIT Institute of Design

A' Design Award Fè Winner in Grafik Category

12,757
Verified Award Winner
Verify Award Status for #126528

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jalebi Idantite Mak

Jalebi se yon idantite mak pou yon mak krèm alagive kontanporen. Sifle krèm alagive yo baze sou style tradisyonèl dous Endyen yo. Style vizyèl la fè referans a machann lari ki vann dous ak manje sale vlope nan papye jounal. Logo a fèt ak lèt J la ansanm ak fòm espiral yon jalebi. Tipografi, koulè ak kontras bay idantite a yon karaktè ki abitye men modèn an menm tan. Idantite a aplike sou gode, kat meni, sak ak mask pou yon aparans ki konsistan. Kat meni a bati an kouch, e kouch devan an se yon fèy translisid ki eksprime melanj kilti yo.

The Recognition

About the A' Design Award Fè

Jalebi Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Jalebi Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Jalebi Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Dimensions & Packaging: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tags: Brand Identity, Logo, Identity Design, Ice cream
Production Technology: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Design Challenge: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Research: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspiration: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Project Duration: The project started in September 15 as a part of college project and finished in October 3rd.
Operation Flow: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.