The Phoenix Fonksyon Prensipal: Afich by Te-Sian Shih

The Phoenix Fonksyon Prensipal: Afich by Te-Sian Shih is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

The Phoenix Fonksyon Prensipal: Afich

by Te-Sian Shih

Client: Te-Sian Shih

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #127295

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Colors

The Design

About The Phoenix Fonksyon Prensipal: Afich

Tèks Liv: Phoenix se yon afich vizyèl kle ki te kreye pou yon akademi ak festival mizik nan Taipei. Imaj santral la konbine onn mizikal yo ak fòm yon vyolon, ki fòme yon feniks k ap gaye zèl li. Onn oranj yo nan mitan an tou sijere yon flanm dife, ki reprezante efò ak antouzyas mizisyen yo ansanm ak pèsonèl la. Fon ble fonse a fèt ak liy koub ki fè sonje lanmè ak onn son. Afich la te fèt antyèman ak liy desine, san foto, lè l sèvi avèk mòd melanj (blend modes) nan lojisyèl edisyon imaj.

The Recognition

About the A' Design Award Fè

The Phoenix Fonksyon Prensipal: Afich se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann The Phoenix Fonksyon Prensipal: Afich pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte The Phoenix Fonksyon Prensipal: Afich pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: She designed this key visual poster for Taipei Music Academy and Festival combines the violin with the image of flame, the phoenix, and the sea and music's sonic (music waves). The poster makes people feel the smooth lines, the sea's feeling, sonic waves, and musicians' enthusiasm.
Dimensions & Packaging: 18cm width x 0 cm dept x 24cm height
The lines should be thicker than 0.5 mm for printing, so she made each line in the poster thicker than 0.5 mm.
Tags: Visual design, poster design, layout design, key visual design, graphic design.
Production Technology: In adobe photoshop, the designer could choose a blend mode group.
She used lines to make two different shapes of images and combined them with adobe photoshop's multiply and color dodge to make the violin with phoenix's wings.
Besides, She made darken blue background with lines that look like waves.
Design Challenge: To create a poster without any real picture was a new challenge for 2021's poster design because, in 2020, the designer used the real violin's image to be the main character. This year she had to create the whole picture by herself.
Research: The trance-formations in eastern music performance are natural and flowing music style, floating clouds, and flowing water.
The shape in the background represents the feeling of flying in music and waves of music.

Besides, The center image combines music waves and a violin shape image, and it looks like a phoenix spreading its wings. The orange-colored waves in the center of the poster represent a flying phoenix. The phoenix represents hard work and the enthusiasm of musicians and all the staff.
Inspiration: The designer designed another key visual poster for Taipei Music Academy and Festival in 2020. She used the real violin's image to be Taipei Music Academy and Festival's main visual, so the team decided to use lines to communicate the abstract music feeling this year to separate the difference between 2020's key visual poster and 2021's poster.
Project Duration: The project started in September 2020 in Taipei and finished in December 2020 in Taipei, and it was exhibited in the United States in July 2021 due to Taipei's pandemic.
Operation Flow: When people look at the poster, they see the phoenix and violin combined image first.
When viewers follow the background's blue lines, their eyes will see the date, activity's name, and then sponsors' names on it.
Every image has logic to put in its place.
Patents: Copyrights belong to Te-Sian Shih, 2020.
Image Credits: Designer Te-Sian, Shih, phoenix, 2020.