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Gae Plus Yu Kaye Matematik by Jaehun Kim

Gae Plus Yu Kaye Matematik by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Edikasyon Competition Category.


AjanEdikasyon· 2022

Gae Plus Yu Kaye Matematik

by Jaehun Kim

Client: Visang

A' Design Award Ajan Winner in Edikasyon Category

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The Design

About Gae Plus Yu Kaye Matematik

Gae Plus Yu se yon ansanm kaye matematik ki fèt pou elèv lekòl primè ak lekòl segondè. Ansanm nan konbine yon liv Konsèp ak yon liv Egzèsis, ki kole ansanm epi ki ka separe ak yon ti presyon lejè. Chak liv gen yon koulè ak yon grafik diferan, epi koulè yo make nivo difikilte a. Kouvèti yo gen fòm de mwatye sèk ki fè yon sèl sèk lè yo mete yo ansanm. Elèv yo ka chwazi nivo ki adapte ak kapasite yo epi etidye toude liv yo an menm tan. Estrikti a separe konsèp yo ak kalite pwoblèm yo pou sipòte aprantisaj endepandan.

The Recognition

About the A' Design Award Ajan

Gae Plus Yu Kaye Matematik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Gae Plus Yu Kaye Matematik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Gae Plus Yu Kaye Matematik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Gae Plus Yu is a math brand developed as an innovative mathematics learning system for efficient learning. The systematic learning collectively created by the ‘Concept book’ and ‘Drill book’ offers effective and rapid results to students. The students can feel a sense of accomplishment because they can conveniently select their customized textbooks and can acquire 'the most effective mathematics learning' organically through the two books.
Dimensions & Packaging
Elementary school size is 220 mm x 15 mm x 300 mm, 0.2kg weight, and Paper Material is art paper 250g. Middle school size is 215 mm x 12 mm x 285 mm, 0.16kg weight, and Paper Material is art paper 250g.
Tags
Cover design, Math, workbook, Math learning system, learnMath, workbook, mathematics learning system, learning, elementary school, middle school, high school, students, children
Production Technology
The Concept book and Drill book are manufactured in the form of one book through a temporary binding method using adhesive, but are easily detachable from each other by lightly pressing between the books at the time of use. Developed to present an effective learning method in a short time, the books can also be utilized singly as needed, providing additional convenience. Spot color printing with colors denoting difficulty and holographic foil on matte finish complements the design's spaciousness.
Design Challenge
Korean passion for math learning rivals that of any other country, but its students struggle through cramming and rote problem solving. Accordingly, Visang undertook a complete overhaul of the existing system and proposed a new structure of workbooks that fosters organic learning by fully separating the study of concepts and example types. This has brought innovation to the field and ignited a positive boom for a system in which students can personally customize their own set of textbooks.
Research
The content studied can provide motivation for learning. Visang published the 2002 mathematics workbook Gae Plus Yu through the development of an innovative math learning system. This type of systematic learning system is constantly sought after by learners. As a result, Gae Plus Yu has become Korea representative math workbook with annual sales of more than 400,000 copies and total sales over 40 million.
Inspiration
Visang designed the ‘Concept book' and ‘Drill book' with different features and colors as paired semicircles inspired by the concept of the 'circle' itself, which represents the completeness created from the two systematic learning books. When placed as a set, the two semicircles combine to form a single circle, showing the textbook's creative structural characteristics. In this way, the systematic learning effects of the two books demonstrates the significance of the brand essence 'Synergy Up.’
Project Duration
This project first began in March 2021, and was completed in October 2021 in Seoul, and is being sold in Korea in 2021.
Operation Flow
Visang applied a blue green color to the Concept book, and employed different graphics and colors according to the difficulty of the Drill book. Together, these carry the brand essence Synergy Up by being devised for students to select their desired learning levels and study two books simultaneously at a reasonable price. This establishes a new system allowing students to be more proactive in their own learning.
Patents
Book bound with seperately attaced volume, Patent No.0557442, Visang, 2017, Korea.
Team Members
Designer: Seyeon Jeong
Designer: Minyoung Lee
Designer: Jieun Lee
Creative Director: Sanghyun An
Image Credits
Visang Creative Design Lab, 2021.

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