The Sound of Poetry Fonksyon Prensipal: Vizyèl Kle Kanpay by Chih-Hsi Chen

The Sound of Poetry Fonksyon Prensipal: Vizyèl Kle Kanpay by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

The Sound of Poetry Fonksyon Prensipal: Vizyèl Kle Kanpay

by Chih-Hsi Chen

Client: Chih-hsi Chen

A' Design Award Fè Winner in Grafik Category

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Colors

The Design

About The Sound of Poetry Fonksyon Prensipal: Vizyèl Kle Kanpay

Tèks Liv: Son Pwezi a se yon vizyèl kle ki fèt pou yon kanpay ki gen de pati: yon teyat pwezi ki eksplore vwa ak yon seri atelye sou syans fiksyon ak linivè a. Vizyèl kle a pran fòm pis odyo, jan yo parèt sou ekran òdinatè. Eleman natirèl tankou flanm dife, fèy ak koray yo defòme pou yo pran fòm vag, sa ki kreye yon efè egzotik ak sireyalis. Aranjman orizontal la fè eko ak fason liy tèks yo ranje nan yon powèm. Afich pliyab la enprime sou papye fibre, matlase yon sèl bò pou kenbe yon fon nwa fonse, ak tit la ekri an lank ajan.

The Recognition

About the A' Design Award Fè

The Sound of Poetry Fonksyon Prensipal: Vizyèl Kle Kanpay se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann The Sound of Poetry Fonksyon Prensipal: Vizyèl Kle Kanpay pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte The Sound of Poetry Fonksyon Prensipal: Vizyèl Kle Kanpay pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Dimensions & Packaging: Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Tags: Poetry, Sound, Wave, Universe, Life
Production Technology: In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Design Challenge: The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Inspiration: "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Project Duration: The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Patents: Copyrights belong to Chih-hsi Chen.
Team Members: Chih-hsi Chen