Mamba Chiliast Fonksyon Prensipal: Idantite Mak by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Grafik Competition Category.
AjanGrafik· 2022
Mamba Chiliast Fonksyon Prensipal: Idantite Mak
by Sxdesign
Client: MC basketball community
A' Design Award Ajan Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #131771
The Design
About Mamba Chiliast Fonksyon Prensipal: Idantite Mak
Mamba Chiliast se yon idantite mak ki te kreye pou yon kominote baskètbòl ki fòme pa fanatik Mamba Mentality a. Idantite a rasanble manm yo ansanm atravè aktivite baskètbòl epi ba yo yon sans apatenans, fyète ak distenksyon. Logo a itilize fòm yon egzagram kòm ankadreman vizyèl li, ki fòme pa konbinezon lèt M ak C yo. Yon je ki plase nan sant vizyèl la reprezante Mamba a. Egzagram nan raple asosyasyon pataje kwayans, òganizasyon ak enèji. Yo ka enprime, koud oswa moule pa enjeksyon logo a nan anpil gwosè.
The Recognition
About the A' Design Award Ajan
Mamba Chiliast Fonksyon Prensipal: Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Mamba Chiliast Fonksyon Prensipal: Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Mamba Chiliast Fonksyon Prensipal: Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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