Memory of Jiangnan Fonksyon Prensipal: Afich by Yi Wu and Yanghua Yao

Memory of Jiangnan Fonksyon Prensipal: Afich by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

Memory of Jiangnan Fonksyon Prensipal: Afich

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #132760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Fonksyon Prensipal: Afich

Tèks Liv: Memory of Jiangnan se yon afich ki baze sou yon powèm tradisyonèl Chinwa. Konsepsyon an enspire l sou karakteristik enskripsyon zo orak yo ak ekriti so, ki senplifye pou vin fòm grafik klè. Eleman tradisyonèl yo transfòme grafikman, dekonstwi epi rekreye, avèk eksperimantasyon tridimansyonèl aplike sou fòm lèt yo. Afich la pwodwi ak enpresyon dijital e li mezire 70 pa 100 santimèt. Objektif la se pou prezante chàm kilti Jiangnan an, karaktè Chinwa yo ak ansyen powèm yo bay yon odyans entènasyonal.

The Recognition

About the A' Design Award Fè

Memory of Jiangnan Fonksyon Prensipal: Afich se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Memory of Jiangnan Fonksyon Prensipal: Afich pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Memory of Jiangnan Fonksyon Prensipal: Afich pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO