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Marathon T-Shirt Atizay Grafik by Chika Kakazu

Marathon T-Shirt Atizay Grafik by Chika Kakazu is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.


FèGrafik· 2022

Marathon T-Shirt Atizay Grafik

by Chika Kakazu

Client: Chika Kakazu

A' Design Award Fè Winner in Grafik Category

Colors

The Design

About Marathon T-Shirt Atizay Grafik

Kòm yon sèvis flater pou kourè maraton yo, ikon orijinal yo te fèt ak bay kòm etikèt transfè chalè konsa yo kreye youn nan yon kalite mayo Customized nan yon kafe nan Tokyo. Pou fè li yon kado memorab pou kourè ki soti nan tout mond lan, ikon yo te reflete sou Japon ak tèm maraton tankou Mt. Fuji, kat jeyografik nan Japon, origami, soulye kouri, ak kourè maraton.

The Recognition

About the A' Design Award Fè

Marathon T-Shirt Atizay Grafik se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Marathon T-Shirt Atizay Grafik pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Marathon T-Shirt Atizay Grafik pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
Dimensions & Packaging
Each icon size is approximately around 30-40mm width/height.
Tags
Icons, Design, T-shirt Design, Graphic Design
Production Technology
The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
Design Challenge
Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
Research
First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
Inspiration
I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
Project Duration
Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
Operation Flow
Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
Team Members
Designer: Chika Kakazu
Designer: Krisakorn Tantitemit

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