Science as an Emotional Trend Ekran Byenveni by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Mobil Competition Category.
BwonzMobil· 2022
Science as an Emotional Trend Ekran Byenveni
Client: Sber
A' Design Award Bwonz Winner in Mobil Category
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- Verified Award Winner
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The Design
About Science as an Emotional Trend Ekran Byenveni
Syans kòm yon Tandans Emosyonèl se yon seri ekran byenveni ki te kreye an 2021 pou aplikasyon mobil Sberbank Online. Seri a dedye a Ane Syans ak Teknoloji nan Larisi. Twa tèm enkli: Anba Lanmè, Atravè Mikwoskòp, ak Rezo Newòn. Anba Lanmè prezante foto ki pran pa byolojis maren. Atravè Mikwoskòp montre objè familye ki anrejistre avèk foto mikwo ak makwo. Rezo Newòn montre imaj ki jenere pa entèlijans atifisyèl. Objektif la se konbine emosyon ak konesans.
The Recognition
About the A' Design Award Bwonz
Science as an Emotional Trend Ekran Byenveni se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Science as an Emotional Trend Ekran Byenveni pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Science as an Emotional Trend Ekran Byenveni satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
- Dimensions & Packaging
- Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app. - Tags
- #Digital Banking, #Personalization, #Emotional Design, #app.
- Production Technology
- Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
- Research
- — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.
— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.
— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world. - Inspiration
- The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI. - Project Duration
- In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
- Operation Flow
- There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
- Team Members
- SberBank Online team
- Image Credits
- Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.
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