Cloud Mountain Type Fonksyon Prensipal: Konsepsyon Karaktè by Meng Shenhui

Cloud Mountain Type Fonksyon Prensipal: Konsepsyon Karaktè by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2022

Cloud Mountain Type Fonksyon Prensipal: Konsepsyon Karaktè

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award Ajan Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #135379

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cloud Mountain Type Fonksyon Prensipal: Konsepsyon Karaktè

Cloud Mountain Type se yon karaktè ki enspire pa mòn nyaj ak bwouya Zhang Jiajie yo epi pa penti peyizaj ansyen Chinwa. Fòm lèt yo konbine imaj tradisyonèl nyaj ak mòn Chinwa yo ak estrikti alfabè Laten an. Yo desine chak karaktè alamen apre sa yo rafine l ak lojisyèl imaj dijital, epi ou ka itilize karaktè a nan gwosè varyab. Lè w gade l trè pre, detay yo pran kontwòl epi lèt la vin difisil pou rekonèt, menm jan ou pa ka wè fòm yon mòn depi nan somè li.

The Recognition

About the A' Design Award Ajan

Cloud Mountain Type Fonksyon Prensipal: Konsepsyon Karaktè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Cloud Mountain Type Fonksyon Prensipal: Konsepsyon Karaktè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Cloud Mountain Type Fonksyon Prensipal: Konsepsyon Karaktè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui