Stories of Communication Konsepsyon Idantite Mak by Mengyi Xie

Stories of Communication Konsepsyon Idantite Mak by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2022

Stories of Communication Konsepsyon Idantite Mak

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Konsepsyon Idantite Mak

Istwa Kominikasyon se yon konsepsyon idantite vizyèl ki te kreye pou selebre kenzyèm anivèsè yon lekòl inivèsite kominikasyon. Logo prensipal la se yon grafik jeyometrik ki baze sou chif 15 la. Apati logo prensipal la, yo devlope yon fanmi 100 souzlogo. Chak souzlogo prezante yon istwa, envansyon oswa inisyativ ki soti nan istwa kominikasyon an, depi kòd ki mare yo te itilize nan epòk préyistorik jiska premye jounal ak entènèt mondyal la. Yo òganize souzlogo yo an lòd kwonolojik, e yo aplike yo sou afich, envitasyon, bwochi, ekspozisyon nan sit yo ak souvni.

The Recognition

About the A' Design Award Bwonz

Stories of Communication Konsepsyon Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Stories of Communication Konsepsyon Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Stories of Communication Konsepsyon Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie