WWI Cultural Trail Liv Gid, Kat Jeyografik pa Martino Spreafico

Dizayn WWI Cultural Trail Liv Gid, Kat Jeyografik pa Martino Spreafico se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Fè nan Kategori Konpetisyon Enprime.

FèEnprime· 2022

WWI Cultural Trail Liv Gid, Kat Jeyografik

pa Martino Spreafico

Kliyan: Emanuela Spedicato, SeTe srl

Gayan A' Design Award Fè nan Kategori Enprime

11,791

Gayan Pri Verifye

Verifye Estati Pri pou #136363

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan WWI Cultural Trail Liv Gid, Kat Jeyografik

Trè Kiltirèl Premye Gè Mondyal la se yon liv gid ki gen yon kat plise pou yon santye mòn nan Alp Italyen yo. Liv la gen 94 paj epi li mezire 185 pa 235 milimèt. Yon pliyay papye nan dènye paj la kenbe yon kat nan echèl 1 pou 25000, ki louvri rive 700 pa 700 milimèt. Uit etap santye a dekri ak detay longè, altitid ak tan. Ansyen foto, powèm ak ti tèks fè sonje Premye Gè Mondyal la nan menm mòn yo. Yon palèt vèt fonse ak polis ki sanble ak machin ekri sijere epòk la. Moun k ap fè rando yo ka pote sèlman kat ki pi lejè a sou wout la.

Rekonesans lan

Konsènan A' Design Award Fè

WWI Cultural Trail Liv Gid, Kat Jeyografik se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann WWI Cultural Trail Liv Gid, Kat Jeyografik pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte WWI Cultural Trail Liv Gid, Kat Jeyografik pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimansyon & Anbalaj: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Etikèt: book, world war I, map, cultural trail
Teknoloji Pwodiksyon: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Defi Dizayn: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Rechèch: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Enspirasyon: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Dire Pwojè: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Fliks Operasyon: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Manm Ekip: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari