Can You See the Music Idantite Dinamik by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2022

Can You See the Music Idantite Dinamik

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award Ajan Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #137173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music Idantite Dinamik

Travay ki te kreye pou Franz Liszt Chamber Orchestra se yon idantite mak dinamik ki chita sou mizik ki vize reviv aparans vizyèl òkès la. Kreyatè li yo te envante yon langaj mizik altènatif, kote nenpòt melodi ka vizyalize nan seri direktiv yo defini. Idantite a pèmèt pou chak manm nan òkès la bati pwòp logo pèsonalize yo, ki gen rapò ak moso pi renmen yo nan repètwa a. Anplis, akòz yon aplikasyon konsepsyon logo devlope koutim, menm odyans lan te kapab vin yon pati aktif nan pwosesis renouvèlman idantite a.

The Recognition

About the A' Design Award Ajan

Can You See the Music Idantite Dinamik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Can You See the Music Idantite Dinamik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Can You See the Music Idantite Dinamik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions