Jing Yin Li Konsepsyon Idantite Mak by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Grafik Competition Category.
BwonzGrafik· 2022
Jing Yin Li Konsepsyon Idantite Mak
by Sxdesign
Client: Jing Yin Li
A' Design Award Bwonz Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #137545
The Design
About Jing Yin Li Konsepsyon Idantite Mak
Jing Yin Li se yon idantite mak ki fèt pou yon mak netwayaj ak swen rad nan mache Chinwa a. Logo a bati ak fòm jewometrik senp, kare ak ka sèk, ki ranje nan kat ranje. Twa nan ranje yo fòme lèt J, Y ak L, inisyal non mak la. Fòm yo aliyen nan yon fason estab ak simetrik pou montre fyabilite ak fèmte. Koulè mak la balanse ant wouj ak vyolèt, epi li fè referans a posèlèn tradisyonèl Chinwa ak mèb bwa santal wouj. Logo a rete lisib nan yon gwosè minimòm 6 pa 12 milimèt.
The Recognition
About the A' Design Award Bwonz
Jing Yin Li Konsepsyon Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Jing Yin Li Konsepsyon Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Jing Yin Li Konsepsyon Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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