Now Fonksyon Prensipal: Atizay Kouvèti Albòm by Yijia Xie

Now Fonksyon Prensipal: Atizay Kouvèti Albòm by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

Now Fonksyon Prensipal: Atizay Kouvèti Albòm

by Yijia Xie

Client: Yijia Xie

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Fonksyon Prensipal: Atizay Kouvèti Albòm

Tèks Liv: Now se yon konsepsyon albòm ki kreye pou yon mizisyen ki gen sis chanson ki rakonte istwa sou rèv, kwasans ak lanmou. Yo pran yon karaktè Chinwa ki gen sans nan chak tit chanson, tankou Linivè, Lapli, Kwè, Je, Lalin ak Zetwal. Karaktè sa yo konbine ak kolaj dijital ak kodaj jeneratif. Yo antre eleman ki chwazi yo nan yon pwogram òdinatè ki jenere plizyè milye grafik diferan, konsa chak anbalaj pakè inik. Fòma kare a mezire 4.25 pa 4.25 pous. Pwojè a gen ladan sis konsepsyon kouvèti, yon liv parol ak pakè albòm nan.

The Recognition

About the A' Design Award Fè

Now Fonksyon Prensipal: Atizay Kouvèti Albòm se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Now Fonksyon Prensipal: Atizay Kouvèti Albòm pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Now Fonksyon Prensipal: Atizay Kouvèti Albòm pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie