Miepu Diary Ilistrasyon Pèsonaj by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Ilistrasyon Pèsonaj by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

Miepu Diary Ilistrasyon Pèsonaj

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #137762

View at A' Design Award Press Release Award Badge

Colors

The Design

About Miepu Diary Ilistrasyon Pèsonaj

Miepu Diary se yon seri ilistrasyon pèsonaj ki konbine kilti tandans modèn ak istwa klasik pou timoun. Pèsonaj prensipal la se Duoduo, yon tifi lapen ki brav e ki gen chans, li parèt ansanm ak yon chat gwosè. Kat kont fe ki popilè nan lemonn antye rakonte ankò nan kat ilistrasyon tematik, ki fèt ak men nan yon estil modèn. Ilistrasyon yo ka aplike sou postè, rad ak lòt pwodwi ki gen rapò. Objektif la se kreye yon pèsonaj bèl e alamòd ki fè lyen ant kont fe ak tandans mòd aktyèl yo.

The Recognition

About the A' Design Award Fè

Miepu Diary Ilistrasyon Pèsonaj se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Miepu Diary Ilistrasyon Pèsonaj pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Miepu Diary Ilistrasyon Pèsonaj pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release