Amplifying Identity Primary Function: Konsepsyon Enteryè Biwo by DB and B Pte Ltd

Amplifying Identity Primary Function: Konsepsyon Enteryè Biwo by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2022

Amplifying Identity Primary Function: Konsepsyon Enteryè Biwo

by DB and B Pte Ltd

Client: DB&B Pte Ltd

A' Design Award Ajan Winner in Enteryè Category

16,220

Verified Award Winner

Verify Award Status for #137777

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amplifying Identity Primary Function: Konsepsyon Enteryè Biwo

Book Text: Amplifying Identity se yon konsepsyon enteryè biwo ki sitiye nan Asia Square nan Singapour. Espas travay la kouvri twa etaj epi li gen yon sifas total 9,300 mèt kare. Senkant kote kolaborasyon ak senk gwo sal reyinyon distribye nan etaj yo pou sipòte yon fason travay fleksib e ibrid. Grafik anviwònmantal fèt sou mezi aplike sou koulwa yo ak espas mi yo pou prezante kilti konpayi an, prensip lidèchip ak istwa li. Tapi ki fèt ak materyèl dirab, penti ki gen ki gen ba konpoze òganik volatil ak eklerans pa zòn itilize pou limite enpak sou anviwònman an.

The Recognition

About the A' Design Award Ajan

Amplifying Identity Primary Function: Konsepsyon Enteryè Biwo se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Amplifying Identity Primary Function: Konsepsyon Enteryè Biwo pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Amplifying Identity Primary Function: Konsepsyon Enteryè Biwo se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/