Avant Modern Cuisine Idantite Mak by Jiawei Wu

Bwonz Grafik · 2022

Avant Modern Cuisine Idantite Mak

by Jiawei Wu

A' Design Award Bwonz 2022 in Grafik
CLIENT: Jiawei Wu Design
Estimated Number of Design Views: 15,674
Verification code FA7E2BD293 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Avant Modern Cuisine Idantite Mak

Avant se yon restoran gourmet ki sitye nan Lachin. Konsèp mak la itilize eksperyans pwopryetè yo nan peyi etranje pou ba kliyan yo souvni inik tankou yo te fè yon vwayaj. Li kòmanse ak yon meni ki desine pou sanble ak yon paspò. Apre chak repa, kliyan yo resevwa yon tikè pèsonalize ki desine dapre yon enspiyasyon espesifik dèyè chak plat la ansanm ak souvni ki soti nan vil yo. Eksperyans gastronomik sa a vin trè popilè lè vwayaj yo te sispann akoz pandemik Covid la.

About the A' Design Award Bwonz

Avant Modern Cuisine Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Avant Modern Cuisine Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Avant Modern Cuisine Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Press Kit

Unique Properties: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimensions & Packaging: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Tags: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Production Technology: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Design Challenge: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Research: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiration: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Project Duration: The project started in July 2020 in China and finished in March 2021.
Operation Flow: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Image Credits: Jiawei Wu_Designer
Guanzhong Qiu_Photographer