Gorgeous Frontier Highway Idantite Mak by Zhuang Li

Gorgeous Frontier Highway Idantite Mak by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

Gorgeous Frontier Highway Idantite Mak

by Zhuang Li

Client: China National Highway G331

A' Design Award Fè Winner in Grafik Category

10,293

Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Idantite Mak

Gorgeous Frontier Highway se yon idantite mak ki kreye pou Otowout Nasyonal Lachin G331. Otowout la pase sou fwontyè nò Lachin epi li fòme yon long wout defans fwontyè nan pwovens Heilongjiang. Eleman desen yo soti nan jeyomòfoloji, vejetasyon ak wout la limenm. Yon demi sèk reprezante fòm relyèf la, yon fèy reprezante vejetasyon an, epi yon liy reprezante otowout la. Eleman sa yo konbine ansanm pou marye kilti natirèl ak fòm grafik modèn. Idantite a reflete kat sezon wout la ansanm ak kilti lokal vivan an.

The Recognition

About the A' Design Award Fè

Gorgeous Frontier Highway Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Gorgeous Frontier Highway Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Gorgeous Frontier Highway Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release