Drive2Extremes Multivision Primary Function: Èv Foto Atistik by Florian W. Mueller

Drive2Extremes Multivision Primary Function: Èv Foto Atistik by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Fotografi Competition Category.

AjanFotografi· 2022

Drive2Extremes Multivision Primary Function: Èv Foto Atistik

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award Ajan Winner in Fotografi Category

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Colors

The Design

About Drive2Extremes Multivision Primary Function: Èv Foto Atistik

Drive2Extremes Multivision se yon seri èv foto atistik ki reyini de peyizaj ekstrèm nan yon sèl imaj. Yo te premye pran foto Porsche Taycan Cross Turismo a sou yon marekaj jele nan Lapland, nan nò Sèk Aktik la. De semèn apre, yo te mete machin nan menm pozisyon parapò ak kamera a, epi nan yon pozisyon solèy ki sanble, nan dezè Arabik la nan Emira Arab Ini yo. Answit yo te melanje de vi yo atravè teknik ekspozisyon miltip. Objektif la se te rasanble peyizaj polè ak dezè nan yon sèl foto. Èv atistik yo te pwodwi nan plizyè gwosè.

The Recognition

About the A' Design Award Ajan

Drive2Extremes Multivision Primary Function: Èv Foto Atistik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Drive2Extremes Multivision Primary Function: Èv Foto Atistik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Drive2Extremes Multivision Primary Function: Èv Foto Atistik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori