Multivision Porsche Shanghai Fonksyon Prensipal: Zèv Foto by Florian W. Mueller

Multivision Porsche Shanghai Fonksyon Prensipal: Zèv Foto by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Fotografi Competition Category.

AjanFotografi· 2022

Multivision Porsche Shanghai Fonksyon Prensipal: Zèv Foto

by Florian W. Mueller

Client: Porsche China

A' Design Award Ajan Winner in Fotografi Category

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Verified Award Winner

Verify Award Status for #139344

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Colors

The Design

About Multivision Porsche Shanghai Fonksyon Prensipal: Zèv Foto

Multivision Porsche Shanghai se yon seri zèv foto ki te kreye pou Porsche China. Chak imaj konbine twa foto nan yon sèl kad atravè ekspozisyon miltip. Seri a montre diferan figi Shanghai, soti nan katye tradisyonèl Chinwa yo ak achitekti ansyen Konsesyon Franse a rive nan bilding modèn an vè ak asye. Yon machin espò parèt nan chak foto e li rete rekonesab malgre anviwònman ki gen anpil kouch yo. Imaj yo te fèt ak foto dijital epi yo pwodwi kòm enprime bèl-atizay ki monte sou panèl konpozit aliminyòm nan edisyon limite.

The Recognition

About the A' Design Award Ajan

Multivision Porsche Shanghai Fonksyon Prensipal: Zèv Foto se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Multivision Porsche Shanghai Fonksyon Prensipal: Zèv Foto pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Multivision Porsche Shanghai Fonksyon Prensipal: Zèv Foto se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy