Latrika Boutique Enteryè Yon Choroum by Jenya Lykasova

Latrika Boutique Enteryè Yon Choroum by Jenya Lykasova is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2022

Latrika Boutique Enteryè Yon Choroum

by Jenya Lykasova

Client: LaTrika

A' Design Award Bwonz Winner in Enteryè Category

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Verified Award Winner

Verify Award Status for #139375

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Latrika Boutique Enteryè Yon Choroum

Latrika, prezante nan choroum la. Palèt enteryè a se nan ton gri limyè ak bèlj. Konplo koulè sa a bay yon bon twal pou rad ki gen koulè natirèl. Aksan koulè a se yon zòn peyizaj ak touf reyèl ak pye bwa. Ekleraj espesyal ede pyebwa yo pouvwa nan absans limyè solèy la. Yon plafon translusid ak yon nich pou plis limyè se yon ultim pou yon zòn selfie. Showroom a se yon kote trankil nan mitan an nan vil la trè aktif, kote chak dam ka plonje nan yon eta de inite ak lanati.

The Recognition

About the A' Design Award Bwonz

Latrika Boutique Enteryè Yon Choroum se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Latrika Boutique Enteryè Yon Choroum pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Latrika Boutique Enteryè Yon Choroum satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.
Dimensions & Packaging: Showroom area is 120 square meters
Сeiling height is 3600 mm
Tags: JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,
Production Technology: Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
Design Challenge: The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
Research: To create the interior, the team researched the specifics of interior design in the retail sector.
Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy.
The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule.
The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature.
Inspiration: The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.
Project Duration: The project started in March 2021 and was completed in May 2021
Operation Flow: A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.
Image Credits: Image #1: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #2: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #3: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #4: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #5: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.