Transam Carriers Idantite Mak by Maksim Zinchuk

Transam Carriers Idantite Mak by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2022

Transam Carriers Idantite Mak

by Maksim Zinchuk

Client: NUMZ Graphics

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #139409

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Transam Carriers Idantite Mak

Transam Carriers se yon idantite mak ki kreye pou yon founisè transpò ak lojistik ki baze nan Toronto, Kanada. Idantite a bati otou de Zubr la, oswa Bizon Ewopeyen an, yon bèt ki soti nan Ewòp de Lès ki senbolize inikite ak pouvwa. Tèt bèt la enstale nan yon triyang, epi yon polis karaktè pèsonalize ki panche bay logo a yon aparans dinamik. Jòn ak nwa se de koulè prensipal yo. Style sa a aplike sou kamyon konpayi an, sit entènèt la, rezo sosyal yo, paptri biwo, piblisite ak pwodwi pwomosyonèl. Triyang jòn yo nan grafik yo fè mak la fasil pou rekonèt nan endistri a.

The Recognition

About the A' Design Award Bwonz

Transam Carriers Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Transam Carriers Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Transam Carriers Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics