Siela Fonksyon Prensipal: Anbalaj Kosmetik by Olga Takhtarova

Siela Fonksyon Prensipal: Anbalaj Kosmetik by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Siela Fonksyon Prensipal: Anbalaj Kosmetik

by Olga Takhtarova

Client: Sot B&d

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

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Colors

The Design

About Siela Fonksyon Prensipal: Anbalaj Kosmetik

Tèks Liv: Siela se yon konsepsyon anbalaj pou yon liy pwodwi kosmetik pou timoun. Konsepsyon an itilize yon tib plastik blan 75 ml, ki dekore ak enpresyon ekran ak tanpon. Ilistrasyon estilize yo plase nan sant konsepsyon an, epi yon sèl karaktè parèt nan diferan kote ak sitiyasyon nan tout liy pwodwi a. Kodaj koulè a ede achtè yo distenge pwodwi yo youn ak lòt. Tèks la redwi nan minimòm, konsa bon pwodwi a ka rekonèt rapidman sou etajè a. Sifas blan an kenbe ilistrasyon yo klè epi fasil pou wè.

The Recognition

About the A' Design Award Bwonz

Siela Fonksyon Prensipal: Anbalaj Kosmetik se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Siela Fonksyon Prensipal: Anbalaj Kosmetik pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Siela Fonksyon Prensipal: Anbalaj Kosmetik satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.