Greeninful Idantite Mak pa Michelle Poon

Dizayn Greeninful Idantite Mak pa Michelle Poon se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2022

Greeninful Idantite Mak

pa Michelle Poon

Kliyan: Greenin'ful

Gayan A' Design Award Fè nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #139444

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Greeninful Idantite Mak

Greeninful se yon pwojè rebranding pou yon mak ekolojik ki sipòte yon style de vi dirab. Mak la konekte moun ki pran swen anviwònman an. Logo a montre figi kominote vèt la epi li reflete detèminasyon ak kiryozite. Idantite vizyèl la itilize koulè klere, tras penso djanm ak eleman fèt ak men ki rete fleksib nan itilizasyon yo. Imaj yo chwazi pou yo parèt aksesib epi santre sou kominote a. Rebranding lan deplase mak la soti nan yon platfòm komès pou vin yon kominote ki ogmante konsyantizasyon piblik sou pwoteksyon anviwònman an.

Rekonesans lan

Konsènan A' Design Award Fè

Greeninful Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Greeninful Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Greeninful Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimansyon & Anbalaj: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Etikèt: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Teknoloji Pwodiksyon: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Defi Dizayn: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Rechèch: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Enspirasyon: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Dire Pwojè: October 2021 - January 2022
Fliks Operasyon: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Manm Ekip: Michelle Kason
Kredi Imaj: Image 1: Michelle Kason (Designer)