Stadium SC Freiburg Sistèm Wayfinding by Thomas Geissert

Stadium SC Freiburg Sistèm Wayfinding by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

Stadium SC Freiburg Sistèm Wayfinding

by Thomas Geissert

Client: Teamgeissert

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #139533

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stadium SC Freiburg Sistèm Wayfinding

Objektif la se te kreye yon sistèm ki gen idantite pwòp li yo ak orijinalite ki ale pi lwen. Estrikti nan nouvo estad SC Freiburg konsiste de yon fòm orthogonal de baz ak yon do-kay orthogonal. Prensip k ap gide konsepsyon achitekti a, pou kreye yon estrikti ki fòme idantite, yo dwe sipòte. Se poutèt sa, nouvo sistèm wayfinding ak oryantasyon an prezante tèt li ak yon lang klè nan fòm. Li akeyi ak enfòme vizitè yo ak fanatik ki deja nan zòn deyò a (pakin, estasyon otobis, bèn), mennen yo nan antre yo ak nan estad la atravè Promenade nan chèz yo.

The Recognition

About the A' Design Award Fè

Stadium SC Freiburg Sistèm Wayfinding se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Stadium SC Freiburg Sistèm Wayfinding pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Stadium SC Freiburg Sistèm Wayfinding pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT