Khedr El Attar Idantite Mak by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.
FèGrafik· 2022
Khedr El Attar Idantite Mak
Client: Khedr el Attar
A' Design Award Fè Winner in Grafik Category
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- Verified Award Winner
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The Design
About Khedr El Attar Idantite Mak
Khedr El Attar se yon idantite mak ki kreye pou yon komèsan pwodwi òganik ak brit ki etabli nan Kayo an 1945. Pwojè a konbine yon estrateji mak ak yon sistèm vizyèl ki reflete nouvo pozisyònman mak la. Idantite a konsève estati Khedr El Attar kòm yon sous pou machandiz òganik ak brit. Sistèm vizyèl la òganize biznis la an twa sou-kategori prensipal: medsin òganik, bote brit ak pwodwi kilinè. Konsepsyon anbalaj ak gid mak yo konplete sistèm nan, ki mete ansanm ansyen filozofi komès la ak yon prezantasyon modèn.
The Recognition
About the A' Design Award Fè
Khedr El Attar Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Khedr El Attar Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Khedr El Attar Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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