Half Production Idantite Mak by Chin Hock Cong

Half Production Idantite Mak by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2022

Half Production Idantite Mak

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Half Production Idantite Mak

Half Production se yon estidyo fotografi ak videyo. Balans ki genyen ant ekleraj ak lonbraj se yon bagay yo toujou chèche. Pandan se tan, sa a tou kowenside ak filozofi lavi yo. Atrab balans ki genyen ant mwatye ak plen se jis tankou yo te enb epi kenbe aprantisaj, balans ki genyen ant fonksyon ak kreyativite. Se logo la enspire pa aksyon an nan vide dlo a. Lè vè a plen, pa gen espas pou amelyorasyon. Aksyon vide dlo a sanble se yon bagay n ap kouri dèyè. Se pou w enb epi kontinye aprann.

The Recognition

About the A' Design Award Bwonz

Half Production Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Half Production Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Half Production Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021