Joy of Playing Idantite Mak by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2022

Joy of Playing Idantite Mak

by Squared

Client: Balin

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #140424

Dekouvri Kounye a View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Idantite Mak

Jwa Jwe se yon idantite mak ki te kreye pou Balin, yon konpayi ki fè jwèt pou timoun. Idantite a kouvri logo a, resous mak la, anbalaj la ansanm ak koulè ak fòm jwèt yo ak pèsonaj yo. Langaj vizyèl la senp, ak fòm senp, yon palèt koulè redwi ak ilistrasyon akwarèl. Chak pèsonaj jwèt gen yon non ak yon istwa, sa ki ede timoun yo kreye yon koneksyon emosyonèl. Materyo yo chwazi yo enkli bwa, kontrepla, papye, koton òganik ak penti ki fèt ak dlo ak plant.

The Recognition

About the A' Design Award Bwonz

Joy of Playing Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Joy of Playing Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Joy of Playing Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska