Imaginator Primary Function: Jwèt Kat Imajinasyon by Neringa Orlenok

Imaginator Primary Function: Jwèt Kat Imajinasyon by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Jwèt Competition Category.

AjanJwèt· 2022

Imaginator Primary Function: Jwèt Kat Imajinasyon

by Neringa Orlenok

Client: Innospark

A' Design Award Ajan Winner in Jwèt Category

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Verified Award Winner
Verify Award Status for #140476

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Colors

The Design

About Imaginator Primary Function: Jwèt Kat Imajinasyon

Imaginator se yon jwèt kat ki fèt pou ankouraje imajinasyon ak konvèsasyon. Pil kat la genyen 50 kat ki mezire 60 sou 90 milimèt, enprime an koulè konplè sou katon epi anbale nan yon bwat ki fèt ak papye nwa epè. Chak kat gen de bò. Yon bò montre yon ilistrasyon abstrè inik pou jwèt asosyasyon. Lòt bò a genyen yon kesyon sou imajinasyon ak yon lespri kwasans. Ilistrasyon yo te premye desine sou papye epi apre yo te redesine alamen ak yon kreyon dijital. Jwè yo ka etabli pwòp règ pa yo, epi kesyon yo bon ni pou timoun ni pou granmoun.

The Recognition

About the A' Design Award Ajan

Imaginator Primary Function: Jwèt Kat Imajinasyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Imaginator Primary Function: Jwèt Kat Imajinasyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Imaginator Primary Function: Jwèt Kat Imajinasyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
Dimensions & Packaging: 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
Tags: Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
Production Technology: Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
Design Challenge: The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
Research: A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
Inspiration: The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
Project Duration: The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
Operation Flow: Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
Team Members: Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė
Image Credits: Image #1-5: Photographer Karolis Milaševičius