Tokyu Garden City Fonksyon Prensipal: Idantite Vizyèl, Sit Entènèt by Fourdigit Vietnam Co., Ltd.

Tokyu Garden City Fonksyon Prensipal: Idantite Vizyèl, Sit Entènèt by Fourdigit Vietnam Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Ajan in Wèb Competition Category.

AjanWèb· 2022

Tokyu Garden City Fonksyon Prensipal: Idantite Vizyèl, Sit Entènèt

by Fourdigit Vietnam Co., Ltd.

Client: Becamex Tokyu Co., Ltd

A' Design Award Ajan Winner in Wèb Category

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Verified Award Winner
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Colors

The Design

About Tokyu Garden City Fonksyon Prensipal: Idantite Vizyèl, Sit Entènèt

Tokyu Garden City se idantite vizyèl la ak sit entènèt la pou yon pwojè devlopman iben nan Binh Duong New City, Vyetnam. Konsepsyon an baze sou tèm vil la Toujou Nouvo. Liy fen yo eksprime nouvote epi liy epè yo eksprime kwasans, ki lye konsepsyon Japonè ak Vyetnamyen. Sit entènèt la prezante enfòmasyon debaz ak atik sou vil la an Vyetnamyen, Anglè ak Japonè. Sit la konstwi ak React ak yon sistèm jesyon kontni headless, konsa mizajou yo rete senp. Animasyon ak meni fiks yo gide itilizatè yo depi nenpòt paj.

The Recognition

About the A' Design Award Ajan

Tokyu Garden City Fonksyon Prensipal: Idantite Vizyèl, Sit Entènèt se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Tokyu Garden City Fonksyon Prensipal: Idantite Vizyèl, Sit Entènèt pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Tokyu Garden City Fonksyon Prensipal: Idantite Vizyèl, Sit Entènèt se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Dimensions & Packaging: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Tags: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Production Technology: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Design Challenge: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Research: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Inspiration: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Project Duration: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Operation Flow: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Team Members: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung