Enable Change Idantite Mak by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2022

Enable Change Idantite Mak

by Squared

Client: Isabelle Laporte

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #140542

Dekouvri Kounye a View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Idantite Mak

Enable Change se yon idantite mak ki kreye pou yon pwofesyonèl k ap travay nan jesyon chanjman. Idantite a itilize yon apwòch minimal, yon konbinezon karaktè an gra ak yon sèl koulè vibran. Senbòl logo a mete inisyal yo I ak L ansanm ak senbòl enfini a, ki reprezante enklizyon. Yo te chwazi tip karaktè yo pou reflete chanjman, ak fòm ki evolye ak transisyon fliyid ant liy epè ak liy fen. Chema koulè a redwi e style grafik la plat. Konsepsyon ak devlopman an te pran anviwon de mwa an 2021.

The Recognition

About the A' Design Award Fè

Enable Change Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Enable Change Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Enable Change Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska