Biblioteche di Roma Idantite Mak pa Ragu Communication

Dizayn Biblioteche di Roma Idantite Mak pa Ragu Communication se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Lò nan Kategori Konpetisyon Grafik.

LòGrafik· 2022

Biblioteche di Roma Idantite Mak

pa Ragu Communication

Kliyan: Sistema Biblioteche di Roma

Gayan A' Design Award Lò nan Kategori Grafik

95,370

Gayan Pri Verifye

Verifye Estati Pri pou #140666

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Biblioteche di Roma Idantite Mak

Biblioteche di Roma se yon idantite mak ki te kreye pou rezo bibliyotèk piblik vil Wòm. Idantite a make venteyensenkyèm anivèsè sistèm bibliyotèk la epi li fèt pou eksprime inovasyon ak aksesibilite. Ansyen logo istorik la te montre yon liv fèmen ki poze sou kote l. Nouvo senbòl la montre yon liv ouvè ki kapab li tou tankou premye lèt non an. Siy grafik la pwòp e esansyèl. Idantite a aplike sou sistèm papetri a, pwen kontak dijital yo, piblisite, medya deyò ak siyalizasyon.

Rekonesans lan

Konsènan A' Design Award Lò

Biblioteche di Roma Idantite Mak se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Biblioteche di Roma Idantite Mak pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Biblioteche di Roma Idantite Mak kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimansyon & Anbalaj: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Etikèt: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Teknoloji Pwodiksyon: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Defi Dizayn: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Enspirasyon: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Dire Pwojè: The project began in Rome in January 2021 and was delivered to the client in April 2021
Fliks Operasyon: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patant: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Manm Ekip: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Kredi Imaj: Ragu Communication