Anlan Branding Idantite Mak pa Haiwen Yang

Dizayn Anlan Branding Idantite Mak pa Haiwen Yang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2023

Anlan Branding Idantite Mak

pa Haiwen Yang

Kliyan: Anlan

Gayan A' Design Award Fè nan Kategori Grafik

10,137

Gayan Pri Verifye

Verifye Estati Pri pou #141858

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Anlan Branding Idantite Mak

Anlan Branding se yon idantite mak ki kreye pou yon mak aparèy bote. Idantite a fèt pou l rete rekonèt nan diferan aplikasyon. Fon lèt la gen kwen ki won yon fason dous, pandan fòm lèt yo rete senp e pwòp nan anfòm jeneral. Yon motif flè ki soti nan lèt A a fè referans a lide bote, epi yon koupi presi nan lèt A a fè lyen ant teknoloji ak estetik. Koulè mòv la itilize kòm koulè prensipal mak la. Idantite a aplike sou sistèm paptri ak anbalaj, e gid yo sipòte yon itilizasyon konsistan.

Rekonesans lan

Konsènan A' Design Award Fè

Anlan Branding Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Anlan Branding Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Anlan Branding Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimansyon & Anbalaj: The coordinated images were applied to all physical stationery system and package system.
Etikèt: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Teknoloji Pwodiksyon: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Defi Dizayn: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Rechèch: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Enspirasyon: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Dire Pwojè: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Fliks Operasyon: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patant: Shenzhen Baselab Technology Ltd.
Manm Ekip: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Kredi Imaj: Shenzhen Baselab Technology Ltd.