Re Form Aparèy Jwèlri by Chow Tai Fook Jewellery Creative Centre

Re Form Aparèy Jwèlri by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Bijou Competition Category.

BwonzBijou· 2023

Re Form Aparèy Jwèlri

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award Bwonz Winner in Bijou Category

15,196

Verified Award Winner

Verify Award Status for #142217

View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Aparèy Jwèlri

Re:Form se yon ansanm jwèlri ki fèt ak twa pèl koulisan ak yon chèn. Pèl koulisan yo se pati ki nòmalman kache yo itilize pou ajiste longè kolye ak braslè. Re:Form transfòme pèl koulisan an nan yon eleman prensipal nan konsepsyon an. Chak pèl ka mete nenpòt kote sou chèn nan, konsa moun k ap pote l la ka fòme yon kolye, yon braslè oswa lòt aranjman. Yon chèn 36 pous pèmèt plis pase 120 konbinezon, pandan yon chèn 18 pous pèmèt omwen 90. Ansanm nan envite moun k ap pote l la aji kòm yon ko-kreyatè epi li sipòte yon style ki senp e ki dire lontan.

The Recognition

About the A' Design Award Bwonz

Re Form Aparèy Jwèlri se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Re Form Aparèy Jwèlri pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Re Form Aparèy Jwèlri satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release