Dizayn Pakka Coffee Shop Idantite Mak pa Sersen Shenzhen Brand Consulting se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2023

Pakka Coffee Shop Idantite Mak

pa Sersen Shenzhen Brand Consulting

Kliyan: Pakka Coffee Shop

Gayan A' Design Award Bwonz nan Kategori Grafik

10,522

Gayan Pri Verifye

Verifye Estati Pri pou #142456

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pakka Coffee Shop Idantite Mak

Pakka Coffee Shop se yon idantite mak ki te kreye pou yon boutik kafe nan Shantou, Lachin. Konsepsyon an konbine ekriti alamen ak yon konbinezon koulè kontras ble ak oranj. Ekriti kazyèl la enspire pa graffiti ak atizay lari, pandan konbinezon koulè a sijere yon style retwo Ameriken. Sistèm vizyèl senp lan kenbe imaj mak la inifye e fasil pou rekonèt atravè diferan medya. Idantite a gen objektif pou lye kilti kafe a ak lavi chak jou, epi atire jèn kliyan ki enterese nan mòd lari.

Rekonesans lan

Konsènan A' Design Award Bwonz

Pakka Coffee Shop Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Pakka Coffee Shop Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Pakka Coffee Shop Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Etikèt: LOGO, Brand Image, Coffee culture, Street culture, American style
Defi Dizayn: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Rechèch: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Enspirasyon: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Dire Pwojè: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Fliks Operasyon: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Li Kominike Laprès la

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