Vivo X80 Kanpay Piblisite Deyò by Output

Vivo X80 Kanpay Piblisite Deyò by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Piblisite Competition Category.

AjanPiblisite· 2023

Vivo X80 Kanpay Piblisite Deyò

by Output

Client: Output

A' Design Award Ajan Winner in Piblisite Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Kanpay Piblisite Deyò

Vivo X80 se yon kanpay piblisite deyò ki te kreye pou fè pwomosyon yon seri smartphone. Olye pou yo mete yon ekran 3D san linèt byen wo sou yon bilding, kanpay la itilize yon ekran jeyan sou planche a ki plase dirèkteman atè, konsa moun k ap gade yo ka wè li toupre. Kontni an òganize an sèt ak epi li te prezante nan Shenzhen ak Xian. De rada ak teknoloji kaptire kò imen swiv pozisyon ak mouvman odyans lan, konsa imaj yo reyaji ak moun k ap gade yo. Yo itilize teknoloji pwojeksyon lazè pou afichaj la.

The Recognition

About the A' Design Award Ajan

Vivo X80 Kanpay Piblisite Deyò se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Vivo X80 Kanpay Piblisite Deyò pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Vivo X80 Kanpay Piblisite Deyò se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan